Businesses that skip video are leaving significant growth on the table. A video of building business tells your story, shows your process, and builds trust with your audience in ways that text alone cannot. Video now drives more engagement, more shares, and more conversions than any other content format online. Whether you serve local clients, run a legal or notarization firm, or operate a fully digital business, video gives your brand a voice that people connect with and remember.
This guide covers why video works, what types to create, and how to set up a company YouTube channel to maximize your reach.
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ToggleWhy Video of Building Business Works in 2026
The numbers behind business video are striking. According to Wyzowl, 91% of businesses now use video as a marketing tool. Additionally, 82% of marketers say video gives them a solid return on investment. These are not small margins. They reflect a clear shift in how buyers research, trust, and choose the businesses they work with.
Video of building business works for several core reasons:
- Trust building: Viewers see the people, process, and values behind your business. That visibility builds credibility fast.
- Higher retention: People retain 95% of a message delivered by video versus 10% from text alone.
- Wider reach: Company marketing videos generate 1,200% more shares than text and image content combined.
- Better conversions: Landing pages with embedded video convert 86% higher than text-only pages.
- Faster growth: Businesses using video consistently see 49% faster revenue growth than those that do not.
Types of Video Content That Build Business
Not every video serves the same purpose. Choosing the right type for each goal makes your video of building business strategy far more effective. Common and high-performing video types include:
- Explainer videos: Short videos that describe what your business does and why it matters. These work well on home pages and social media.
- Behind-the-scenes videos: Show how your team works, how you serve clients, and what your daily operations look like.
- Testimonial videos: Real clients sharing real results. These build trust faster than any written review.
- Tutorial and how-to videos: Teach your audience something valuable related to your industry. These position your business as an expert.
- Q and A videos: Answer the most common questions your clients ask. These also boost SEO and drive organic search traffic.
- Live streams: Real-time connection with your audience builds community and drives immediate engagement.
Start with one or two types. Then add more as your content library grows.
How to Set Up a Company YouTube Channel
YouTube is the world’s second largest search engine, with 2.70 billion monthly users. According to Google, setting up a company YouTube channel takes less than five minutes and costs nothing at all. Here is how to do it:
- Step 1 – Create a Google account: Use a business email address, not a personal one. This keeps your company channel separate from personal activity.
- Step 2 – Go to YouTube: Click your profile icon in the top right corner. Select “Create a channel” from the dropdown menu.
- Step 3 – Enter your business name: Type your company name or brand name. Keep it clear and searchable. YouTube allows up to 100 characters.
- Step 4 – Customize your channel: Upload a logo as your profile picture. Add a channel banner that represents your brand visually. Write a short, keyword-rich channel description.
- Step 5 – Add team members: Assign managers to help run the channel. Each manager uses their own login and gets a specific permission level.
- Step 6 – Enable security settings: Turn on two-factor authentication immediately to protect your business account from unauthorized access.
Creating a Brand Account on YouTube: What You Need to Know
Creating a brand account on YouTube is the smart move for any business. Brandwatch explains that a brand account differs from a personal channel in one key way: multiple people can manage it without sharing a single password.
Key advantages of creating a brand account on YouTube include:
- Multiple managers: Add team members at different permission levels. Owners have full control. Managers can upload and edit content. Communications Managers handle comments and community interaction.
- No shared passwords: Each manager logs in with their own Google account. This protects your channel if a team member leaves.
- Separate identity: Your brand account carries your company name, not your personal name. This keeps your business and personal presence completely separate.
- Scalability: As your team grows, you can add or remove managers without disrupting the channel or its content.
When you create a YouTube channel under a name different from your Google account name, YouTube automatically creates a brand account to support it.
Video Content Strategy for Business Growth
Publishing videos without a strategy rarely produces results. A focused video of building business plan makes each piece of content work harder and reach further. Key strategy points include:
- Define your goal first: Decide whether each video aims to build awareness, generate leads, convert viewers, or retain existing clients. Clear goals shape better content.
- Post consistently: A regular upload schedule trains the algorithm and builds audience expectation. Even one video per week creates momentum over time.
- Optimize for search: Use your primary keyword in the video title, description, and tags. Social Media Examiner notes that YouTube SEO follows many of the same principles as Google SEO.
- Keep videos concise: Videos under 60 seconds generate 2.5 times more engagement per impression than longer formats. Shorter videos also perform better on mobile devices.
- Include a clear call to action: Tell viewers exactly what to do next. Visit your website, book a consultation, or subscribe to your channel.
- Track your performance: Review analytics monthly to identify what content performs best. Then create more of what already works.
How Notary and Legal Businesses Use Video to Build Business
Professional service businesses, including notary firms, law offices, and document services, stand to gain enormously from video. Clients in these industries often feel uncertain about legal processes. A video of building business that explains your services clearly reduces that anxiety and increases trust before the first appointment.
Notary businesses can use video to demonstrate exactly how Remote Online Notarization works. A short walkthrough of the signing process, what clients need to prepare, and how the video session works removes friction and drives more bookings. Our guide on remote online notarization explained covers the full process that businesses can illustrate through video content.
For notaries building a business from scratch, video is one of the most cost-effective marketing tools available. Our article on how to start a notary business from home covers the broader business-building steps that video supports. Additionally, our overview of notary services online explains services that video content can promote effectively to potential clients.
Conclusion
A strong video of building business strategy transforms how clients find, trust, and choose your brand. YouTube gives businesses a free, powerful platform to reach billions of potential clients with content that builds authority over time. Setting up a company YouTube channel and creating a brand account on YouTube are the first practical steps toward long-term video growth. For businesses in the notarization and legal space, BlueNotary provides the digital infrastructure that supports modern, video-enabled client experiences.
Frequently Asked Questions
What does “video of building business” mean in marketing?
Video of building business refers to using video content to grow, promote, and strengthen a business. This includes explainer videos, testimonials, tutorials, behind-the-scenes content, and live streams. These formats help businesses attract new clients, build credibility, and drive consistent revenue growth through visual storytelling.
Why should businesses use YouTube to build their brand?
YouTube reaches 2.70 billion monthly users and functions as the second largest search engine in the world. Businesses that publish consistent video content on YouTube gain long-term visibility in both YouTube and Google search results. Video content also generates more trust and engagement than written content alone.
How do I set up a company YouTube channel?
To set up a company YouTube channel, create a dedicated Google account using a business email. Then go to YouTube, click your profile icon, and select “Create a channel.” Enter your business name, upload a logo and banner, write a keyword-rich channel description, and add team members as managers with appropriate permission levels.
What is the difference between creating a brand account on YouTube and a personal channel?
A personal YouTube channel links to one Google account and one login. Creating a brand account on YouTube allows multiple team members to manage the channel each using their own login. Brand accounts also display your company name rather than a personal name, making them better suited for professional business use.
How often should a business post videos on YouTube?
Consistency matters more than volume. Posting one well-crafted video per week builds more momentum than posting daily for two weeks and then stopping. Establish a schedule your team can maintain, track your analytics monthly, and adjust frequency based on what your audience responds to most.
What types of videos work best for building a business?
Explainer videos, client testimonials, tutorial content, and behind-the-scenes videos consistently perform well for businesses. Short-form videos under 60 seconds generate 2.5 times more engagement per impression. Q and A videos also drive strong SEO results because they directly answer the questions potential clients already search for online.
Can a notary business use video content to attract more clients?
Yes. Notary businesses can use video to explain how online notarization works, what clients need to prepare, and what to expect during a session. This type of content removes uncertainty and builds trust before a client books. Short process walkthrough videos perform especially well for professional service businesses in the legal and document services space.
Is creating a brand account on YouTube free?
Yes. Creating a brand account on YouTube costs nothing. YouTube does not charge businesses to create or manage a channel, upload videos, or customize their channel page. Businesses only pay if they choose to run paid YouTube ad campaigns to promote their content to a broader audience.
